Amazon India launches ‘STEP’ to speed up progress of seven lakh sellers

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It offers customised suggestions to sellers and assist them enhance key buyer expertise metrics.

Amazon India on Monday launched ‘STEP’, a performance-based advantages programme to assist the seven lakh sellers on its platform speed up their progress.

With the launch of STEP, Amazon is introducing its revised charge construction that was earlier deferred to after Diwali. STEP simplifies the vendor expertise by offering customised and actionable suggestions which assist sellers enhance key buyer expertise metrics and in flip their progress, an announcement mentioned.

By bettering efficiency, sellers can unlock advantages throughout a number of ranges like ‘Basic’, ‘Standard’, ‘Advanced’, ‘Premium’ and extra.

These advantages embrace charge waivers, quicker disbursement cycles, precedence vendor help and world-class free account administration, the assertion added.

“Using customised and actionable recommendations, STEP enables sellers to improve key seller controllable metrics like cancellation rate, late dispatch rate, return rate, among others. Based on their performance, sellers can access benefits like online and offline training, fee waivers, faster disbursement cycles, and free account management,” it mentioned.

Starting December 1, 2020, all sellers on will get ‘Standard’ advantages as much as March 31, 2021, and efficient April 1, 2021 will likely be eligible for ‘Basic’, ‘Advanced’, ‘Premium’ and others primarily based on their efficiency from January 1 to March 31, 2021.

All sellers will get a chance to improve their stage and corresponding advantages primarily based on their efficiency each quarter, it added.

“STEP empowers sellers of all sizes and tenure to drive their growth on by focusing on their performance on key metrics which matter to customers. STEP provides objective and transparent criteria along with benefits designed to help sellers improve their performance on these metrics in a predictable manner,” Amazon India Vice President Manish Tiwary mentioned.

He added that the corporate has fastidiously crafted every factor of the programme to make sure its sellers can present an important buyer expertise and in flip, develop and achieve success on

The revised charges on Amazon – efficient December 1, 2020 – are linked to STEP ranges and embrace waiver on weight dealing with charges and lightning deal charges as a part of STEP advantages, the assertion mentioned.

In addition, there will likely be discount in closing charge expenses for merchandise in low value vary (₹250-500) and nil disposal charges for gadgets shipped from Amazon fulfilment centres, it added.

“ has taken several initiatives this year to help its seller community of more than seven lakh sellers overcome obstacles and get their businesses back on track,” the corporate mentioned.

These embrace free COVID-19 health insurance coverage (provided by Acko in partnership with Amazon), on demand cost disbursement, leisure in efficiency metrics, charge waivers on stock storage charges and 50 per cent waiver on ‘Sell on

Amazon’ charges for small sellers, and deferring its market charge revisions to December 2020, it added.

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