Home-grown espresso model Levista goals to double its share within the home prompt espresso market by March 2022, mentioned its vp S. Shriram.
“Currently, we enjoy a market share of 2.5% of instant coffee market valued at ₹2,200 crore. We hope to end the current fiscal at 3% and capture 5% by March 2022,” he mentioned.
To obtain this , Levista plans to greater than double the variety of retailers in Tamil Nadu and Karnataka from 42,000 to 1 lakh items, moreover rising the variety of fashionable commerce retailers throughout the nation from 1,000 to five,000. The agency additionally plans to enter A.P. and Telangana within the first quarter of FY22, and NCR, Himachal Pradesh, Uttarakhand, Rajasthan and Punjab.
“Even during the first quarter of FY21, we grew by 30% as most of the office goers stayed indoors or workers got stuck in towns, due to Covid-led lockdown and the consumption increased. We saw 50% jump in homes and 100% in some towns. Going by the trend, we might end the current fiscal with a 40% growth over FY20,” he mentioned.
Mr. Sriram was within the metropolis just lately to launch ‘Flavored Coffee’ in 4 variants akin to vanilla, caramel, hazelnut and choco-orange and a fifth variant ‘Supreme’ with 30% chicory.
Asserting that exports accounted for 10% of income, he mentioned that their plans to enter the European market was hampered by the second wave of Corona.