New York Times to Buy Production Company Behind ‘Serial’ Podcast

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The New York Times Company has agreed to purchase Serial Productions, the corporate behind the hit podcast “Serial,” The Times stated on Wednesday, within the paper’s newest transfer to broaden its digital journalism.

The association will permit Serial Productions to extend the variety of reveals it makes, stated Julie Snyder, the chief editor of Serial Productions, and can permit these reveals to then be promoted on The Times’s web site, in its newsletters and thru its different channels.

“The idea is to drive New York Times readers and listeners toward Serial projects,” Sam Dolnick, an assistant managing editor who oversees The Times’s audio efforts, stated in an interview. “There’s going to be ways that we can help Serial tell more stories, bigger stories and, down the road, figure out how our newsroom and theirs can coordinate even more deeply.”

The Times paid about $25 million for the corporate, in keeping with an individual with data of the deal.

“Serial,” the sequence that investigated whether or not a Baltimore highschool scholar, Adnan Syed, actually killed his ex-girlfriend in 1999, was a success when it got here out in 2014 as a derivative of the favored public radio present and podcast “This American Life.” It was adopted by a second investigative journalism venture, “S-Town,” from Serial and “This American Life.”

Serial Productions was fashioned in 2017 by Ms. Snyder; Sarah Koenig, the host of “Serial”; and Ira Glass, the host of “This American Life.”

Serial Productions has sometimes labored on just one venture at a time, Ms. Snyder stated, and the aim can be to extend that output. The partnership with The Times will permit the corporate to rent extra producers, as an illustration, and will finally attract Times journalists for future tales, Mr. Dolnick stated.

The Times additionally stated it had established a “creative and strategic” partnership with “This American Life” to develop concepts for stand-alone podcasts that may run underneath the Serial banner.

The Times has moved steadily into audio and visible storytelling lately, as newspapers across the nation proceed to face an eroding print media enterprise.

In 2017, The Times launched the information podcast “The Daily,” and in 2019, the corporate teamed with FX and Hulu to start a TV newsmagazine, “The Weekly,” which was lately rebranded because the month-to-month documentary sequence “The New York Times Presents.” This yr, The Times purchased the audio start-up Listen in Audio, the maker of the subscription service Audm, for $8.6 million, in keeping with a submitting with the Securities and Exchange Commission.

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