Viewer complains in opposition to Tanishq advert for ‘promoting communal intermingling’; ASCI junks it

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The commercial in query confirmed a Muslim lady along with her Hindu daughter-in-law celebrating an occasion collectively

The Advertising Standards Council of India (ASCI) has rejected a criticism in opposition to a Tanishq commercial for “promoting communal intermingling”, saying there isn’t a violation of any code.

The commercial in query exhibits a Muslim lady along with her Hindu daughter-in-law celebrating an occasion collectively.

The commercial was withdrawn earlier within the day by the Tata group agency following a furore on social media, even because it acquired backing from many individuals.

“The complaint was not upheld, as the advertisement did not violate the ASCI codes of honesty, truthfulness and decency in advertising,” ASCI stated in a late night assertion.

The assertion from the trade’s self regulatory physique got here inside hours of Tanishq withdrawing the commercial.

“ASCI has no objection to the airing of this advertisement, should the advertiser choose to do so,” the assertion stated.

According to ASCI, after the receipt of the criticism, the Consumer Complaints Council, an impartial multi-stakeholder panel, reviewed the identical.

“This panel was unanimous that nothing in the advertisement was indecent or vulgar or repulsive, which is likely in the light of generally prevailing standards of decency and propriety, to cause grave and widespread offence,” it added.

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